Incantations

BRANDING | PACKAGING | ILLUSTRATION

INDEPENDENT CONCEPT PROJECT

BRIEF 

Beginning as a branding and packaging exercise pairing a product to a random demographic, this project began with the question, "what could an olive oil for translators look like." Incantation evolved through a process of Ideation. An Incantation can be defined as a series of words said as a magic spell or charm. No one understands the magic of language like a translator. 

DESCRIPTION

Incantations is high-quality olive oil with a flair of mysticism. 

DESIGN

Focusing on a magical angle provided a rich well of design inspiration. I borrowed from illustrations inspired by mysticism and created 3 additional infused olive oil flavors with magical potion-like packaging.