Visions Theater Dubai

CORPORATE BRANDING | MOBILE WEBSITE | LOGO DESIGN | POSTER DESIGN | BRANDED ROLLOUT | INDEPENDENT CONCEPT PROJECT

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BRIEF 

Design a corporate brand for a venue in an assigned city. Research and use findings to develop the brand. 

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DESCRIPTION

Visions Theater Dubai is a music, culture, and arts center in the heart of one of the world's most incredible and unique cities. This venue works to bring entrainment from all corners of the globe to celebrate humanity's diversity, emphasizing environmental sustainability and racial and economic equality.

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DESIGN

Dunes are the primary graphic element in the Visions Theater brand. The Dunes represent the space from which great ideas arise. This modern marvel of a city that rose from the sand in a relatively short amount of time is analogous to humanity's incredible creative abilities.  Inspired by Sheikh Rashid bin Saeed Al Maktoum's vision for Dubai as a thriving multicultural mecca with independence from oil, the Visions theater brand strives to expand these ideas for the modern age.